MY PRODUCT
MY INSPIRATION
I was inspired by
MUSIC VIDEO INTERTEXTUALITY
this clip from my music video pays homage to the original song by simon and garfunkel
the songs surrounding it on the jukebox are all songs from around the 60s period to continue my vintage 1970s style
the songs i chose also are ones which i thought the target audience, who like the music of my band, might also enjoy
i chose to begin my music video with someone turning the song on and then the music begins playing. i began the video with diegetic and then faded in the non-diegetic song. this is an inter textual reference to iconic media moments such as: Pulp Fiction, Almost Famous, and The Royal Tenenbaums. These films are all ones which my target audience would enjoy, therefore allowing them to understand the references made to them in my music video.
- furthermore, more intertextual references are made to the film Grease later on in the music video, in the diner where the couple hide behind the diner's menus
- my choice of font for the title card of the video is intentional
- i chose the same font that is on the band's website to maintain a house style and digital convergence between the 2 media pieces
- this scene is an intertextual reference to a scene from the film Grease which is an American romcom set in the 1950s
- this scene is an intertextual reference to a scene from the film Grease which is an American romcom set in the 1950s
- this film may have therefore influenced the stylisation of the fictional band's video
- in this shot, 'Kathy' is reading a Tammy's magazine which was a prominent magazine for young girls in the 60/70s and therefore an older audience may feel nostalgic, recognising it
- for this shot i used a filter, aiming to make the clip look like it was filmed with a super 8 camera which gives the video a vintage feel
- in the very last shot, i showed some records in the shot which play homage to the original song (America by Simon and Garfunkel) with the album which the song is on
- the other records displayed are ones from the 1960s-70s and may be liked and recognised by the audience who enjoys that easter egg of sorts








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