website editing 15/9/25

 In this lesson, I created a subscription pop-up which appears when you click onto my website. I used my house colours to create a sense of convergence between my website pages and the music video. 

initial music video clips 9/9/25

These are my initial unedited video clips which will be used for my music video and elements of my website.

NEA pitch

 

 

 

 

 

    

making the sample music video: planning

AMERICA- SIMON & GARFUNKEL SAMPLE VIDEO

 For my music video sample, I went to Chalkwell park with my actors, Anna and Joe, where I recorded multiple short clips in different locations using different shot types. I ended up using 5 locations in the video and included match-cuts and zoom-in shots as well as over-the-shoulder angle and close-ups. 

I recorded around 30 minutes worth of footage and edited it using Capcut. 

EDITING

For the editing, I used the editing software app Capcut. I started by adding the song to my project and then uploaded my favourite clips to the project. I cut some of the clip to create a match-cut (see below) and used a filter on Capcut to make one clip seem like it was filmed on a film camera. 

I colour graded all my clips to give the footage a 1960's aesthetic by adding a yellowy hue and saturating the video. I originally colour graded the clips to be bolder colours but I didn't think that it matched the video's intended 'vibe' so I changed it. 

-> match cut shot 

STOP MOTION

To have the 6 second stop motion clip in my video I had to take a video, colour grade it and then screenshot it frame by frame. I then added each photo to procreate where I drew a pattern on each of the 50 plus frames. I then downloaded the edited photos and put them back in Capcut to edit them together to create a cohesive video. 

america- simon & garfunkel sample music video

lyric analysis- AMERICA BY SIMON AND GARFUNKEL

 

mood board for America- Simon & Garfunkel

 

industrial context: Warner Music Group

Industrial context: 

- Warner Music Group is an American multinational entertainment and record label conglomerate headquartered in New York City. 

- Warner Music Group Corp.,^[6] commonly abbreviated as WMG, is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the "big three" recording companies and the third-largest in the global music industry, after Universal Music Group (UMG) and Sony Music Group (SMG).

- Len Blavatnik personally controlled 73.03% of Warner Music Group’s total outstanding shares as of the start of 2023, according to MBW’s calculations based on Warner’s SEC filings. Access Industries founder Blavatnik – who, at last count, ranked in 38th place on the Bloomberg Billionaires Index, with a net worth of $33.5 billion. 

- As of March 2025 Warner Music Group has a market cap of $17.12 Billion USD. This makes Warner Music Group the world's 1102th most valuable company by market cap according to our data.